you’ve been looking for this
Real regeneration. Real ranchers. Real food.
No labels to decode. No half-measures. Just food you can finally trust.
Order now, taste it, decide later. If it's not the best chicken you've ever had, I'll refund you—and you keep the chicken. Zero risk. All reward.
Limited by the land, not the market. When we're out, we're out until next harvest.
Every label promises the same thing. None of them feel true. That’s where Big Bluff Ranch begins.
Just to Eat Dinner, You Shouldn't Have to Be a Food Scientist, Policy Analyst or Lawyer
You just want good food.
You buy organic. You buy free-range. You read every label.
But deep down, you know most of it’s just greenwashing.
Free-range. Cage-free. All-natural. Words that once meant something—until Big Ag and the grocery chains turned them into marketing.
So you keep researching. Keep second-guessing. Keep wondering if this time it's actually real. (Spoiler: most of the time, it's not.)
———————————-
Here at Big Bluff Ranch, we’ve got all the labels—but you don’t need to read them.
We raise birds on real pasture. We feed them real food.
We do it right.
You just cook the chicken and taste the difference, and feel good knowing it came from the right place.
What makes our chicken different?
Not one thing. Every thing.
Clean food (Certified Organic)
no chemical shortcuts. No pesticides, no GMOs, no antibiotics—ever.
Healing the land (Certified Regenerative)
every bite restores soil and water. Third-party verified, not just claims.
Gentle on digestion
no corn, no soy, nothing hidden.
Better flavor
pasture-raised and air-chilled, never waterlogged. The kind of crispy skin that makes you stop mid-bite.
Always fresh
flash-frozen within hours to lock in nutrients—while grocery-store chicken sits in processing for days
Picture the last time you ordered chicken at a nice restaurant.
You probably dropped $75-100 taking the family out for chicken so bland it needed to be drowned in sauce just to taste like something.
Now picture taking that same money and ordering real chicken.
The kind that fills your kitchen with that smell—you know the one—that makes everyone come downstairs asking 'what's for dinner?'
Same money. Two totally different stories.
One’s forgettable.
The other feeds your family and heals the land.
This isn’t commodity chicken.
It’s proof that food and land can heal each other—and your dinner table gets to be part of it.
Order now, taste it, decide later. If it's not the best chicken you've ever had, I'll refund you—and you keep the chicken. Zero risk. All reward
"Be ready to convert. After our first meal with Big Bluff Ranch chicken, we had to ask ourselves: ‘What were we eating from the store?” This is wonderful poultry—you can taste the difference in the care and feeding."
-Tina K
Real People. Real Stories. Real Proof.
Hear what others like you have to say
What is Regeneration?
It all starts with the soil.
Healthy soil → thriving plants → healthy animals → healthy people.
You can see it (when you know to look for it)
.
Can you tell which is our Regenerative rangeland?
Hint - this is not Big Bluff Ranch
Diversity?
Abundance?
This IS Big Bluff Ranch
The one that looks alive? That's Big Bluff Ranch.
✅ 2 miles of Red Bank Creek restored—once gravel-dry, now flowing year-round
✅ 200% surge in perennial plant life
✅ Over 200,000 chickens raised as ecosystem-builders, not just products
This isn't theory. It's working. Right now. Under our feet.
Why does this matter for your dinner table?
Healthy soil = nutrient-dense plants = healthy animals = food that actually nourishes your family.
This isn't just good for the land. It's better for you.
We aren’t a faceless brand.
Four generations on this land — and the soil, the birds, and your plate all prove regeneration works.
It started as a joke — my grandmother told my grandfather he was bluffing himself if he thought he could be a rancher.
In 1960, Newell bought the ranch anyway — and Big Bluff Ranch was born.
Frank and Vicky were on track to run a vineyard in Napa, until Grampa needed someone to oversee a dam project for “just one summer.”
That summer never ended.
The ranch had them.
And now, it has me too.
Four generations later, we still raise every bird the same way — on real pasture, under open sky, with the same hands-on care.
We’ve kept it in the family so you can trust what’s on your plate.
Tyler, third generation at Big Bluff Ranch. Food you can trust takes caring hands. Mine just happen to come with a farmer’s tan and a work hat.
Evelyn's the fourth generation growing up on this ranch. I played in that same creek when I was her age. Back then, it barely ran. Now it flows year-round—clear and alive because of how we ranch. That's the difference you taste in our chicken. Land and family cared for, the right way.
Real food. Real people. Real results.
Want the full story of how we're healing this land? Or ready to taste the difference for yourself?
Hear our ranch story
Want to know how Big Bluff got its name?
It started as an insult. Turns out, Grandma and Grandpa were right.
Just try it - for free. Really.
Love it or it’s on me.
If you don’t think this is the best chicken you’ve ever had, keep it — I’ll refund you.
No risk. All reward.
Limited by the land, not the market. If we're out, we're out until the next harvest.